About the BID

Established in 2015, Stratford Original BID is a not-for-profit independent organisation fully funded and led by local businesses. It is democratically elected by its eligible members.

Jump to:

In response to the changes and developments taking place in Stratford, local businesses based within the original town centre came together a decade ago to form the Stratford Original Business Improvement District (BID).

Established in 2015, Stratford Original BID is a not-for-profit independent organisation fully funded and led by local businesses. It is democratically elected by its eligible members. The vision is to move Stratford forward by maximising the opportunities that the present offers.

In response to the global pandemic in 2020, the BID delivered a bespoke programme across its second term and secured substantial external funding from the London Borough of Newham to deliver Stratford Thrive. It is now seeking to continue to deliver its growing plans across its third term from April 2025.

Together, we have already delivered an extensive programme of initiatives, improvements and events and put the original town centre on the map. Yet, more can and will be achieved in the next five years for the benefit of local businesses.

Stratford is now.

Our Priorities


  • Safer Community
  • Inclusive Community
  • Business Voice
  • Added Value
  • Sustainable Stratford
  • Communicating

Safer Community

Deliver a safer environment using a variety of solutions to reduce business crime, anti-social behaviour and tackle local issues and hotspots.

Inclusive Community

Work with relevant partners and developers to deliver additional opportunities to Stratford as well as support local businesses to grow and thrive.

Business Voice

Represent the local business community to lobby and campaign for the interests of the original Stratford.

Added Value

Deliver direct and tangible benefits to all businesses and create additional value for the whole town centre. Meaningful Placemaking Invest in public realm changes that improve the place whilst being connected to the community, addressing concerns and solving problems.

Sustainable Stratford

Implement solutions to support decarbonisation and make the transition to Net Zero easier for businesses.

Communicating

Share relevant content, news, and information, promoting your business and celebrating Stratford as a destination.

Map

Streets in the BID

  • Broadway
  • Salway Road
  • Farthingale Walk
  • Station Street
  • Great Eastern Road
  • The Grove (1–131 Odd; 2–204 Even)
  • Grove Crescent Road
  • The Stratford Centre
  • High Street and businesses with entrances on the High Street (160-322 Even; 223 Upwards Odd; 1 Bridge Terracce; 1 Park Lane)
  • Theatre Square
  • Meridian Square
  • Tramway Avenue
  • Romford Road (1A–9 Odd; 2-40 Even)
  • West Ham Lane (1-35 Odd; 2-12 Even)
  • Salway Place

Meet the team

Stratford Original is comprised of our office team, street ambassadors, and a board of local business owners and employees, and stakeholders.

Our Team

Gianluca Rizzo

BID Manager

Linda Evans

Executive Assistant

Effie Kostopoulou

Placemaking Project Manager

Jessica Dyer

Marketing and Communications Lead

Michael Oloyede

Ambassador

Moammed Qazi

Business Crime Reduction Officer

The Board

Graeme Bright

Stratford East Theatre, Chairperson

Alla David

The Westbridge Hotel

Chris Dobb

University of East London

JASMIT JABBAL

Transport For London

Cllr Sabia Kamali

LB Newham

Nav Mohammed

The Broadway Clinic

Tony Peters

Stratford Center

Shabana Qadar

LB Newham

Shafiqur Rahman

LB Newham

Dan Window

Met Police

Reverend Young

St John’s Church

Jessica Ziebland

Discover Children’s Story Center

Our theme groups

As an organisation we focus our initiatives around four theme groups. Each of our four theme groups holds events to shape the work carried out by the bid and are chaired by a local business leader.


  • Safer Stratford
  • Promoting and activating
  • Enhancing Stratford
  • Business Essentials

Safer Stratford

Focusing on making Stratford 
a safer place for employees, shoppers and visitors is the 
priority this group, working together with stakeholders to address safety issues to improve the overall perception of Stratford.

Promoting and activating

The core objectives for our promoting Stratford group is to create opportunities to drive footfall to the town centre through a host of seasonal events for the community and beyond. In addition to support members with promotion and highlight the areas unique identify, encouraging visitors and residents to explore the town centre and to contribute to the local economy.

Enhancing Stratford

There is ongoing continuous investment and development in Stratford. It is important the town centre remains a welcoming place for everybody to enjoy. The BID have and will continue to initiate and facilitate enhancement initiatives from art installations and enhanced lighting to greening and anti-littering campaigns to make Stratford more welcoming.

Business Essentials

Stratford has a diverse and wide range of businesses. Through Doing Business we provide a range of opportunities to help businesses cut costs and increase revenue, through joint procurement and subsidised waste and recycling rates. We also organise free networking opportunities and offer free training for our members.

key facts

Find some of our top interesting facts, picked from data from our projects, events, ambassadors and around the town centre.

1490members of the public
Our Ambassador has interacted with 1490 members of the public.
630miles
Distance covered by our Ambassador during foot patrols.
270businesses
We represent 270 businesses.

Latest Documents

Stratford Is Now

Our proposal document outlines our plans for our third term.

Download

Sign up to our Newsletter

Receive our mailer and stay up to date with the latest news, events and offers from Stratford Original

Sign Up